Why Invest in Your Ecommerce Store?
According to Statistic, the ecommerce market is projected to grow, resulting in a market volume . In 2022, fashion represented the main e-commerce segment in Netherlands . The sector accounted for 35% of the total value.
Investing in your ecommerce store can benefit your business in many ways. Here are a few reasons why you should invest in your ecommerce store:
- Online Purchase on the Rise: Some predict that there will be a significant rise in online shopping in the upcoming years.
- Make Money 24/7: Your online store can be open 24/7.
- Internet Presence Boosts Brand Image of your Business: Investing in ecommerce will help your business appear more credible and make more sales.
- Enables You to Provide Description of Products in Detail: You can provide detailed descriptions of your products.
- Lower Costs: Ecommerce can help you save on rent, utilities, and other expenses.
- Track your Customers’ Needs: You can track your customers’ needs and preferences.
- Easy to Showcase Bestsellers: You can easily showcase your bestsellers on your ecommerce website.
- Affordable Employees: Ecommerce websites require fewer employees than traditional brick-and-mortar stores.
- Easier to Encourage Impulse Buy: Ecommerce websites make it easier to encourage impulse buys.
- Easy to Retarget or Remarket to Customer: You can easily retarget or remarket to customers who have already visited your ecommerce website.
Investing in your ecommerce store is one of the most important decisions you will make as an online business owner. An ecommerce store provides customers with a convenient, user-friendly way to purchase products and services. With the right features, an online store can create an enjoyable shopping experience that encourages more conversions, repeat customers, and brand loyalty.
When building or improving your ecommerce store, it is essential to consider all key features necessary for success. These may include payment options, product descriptions and photos, search capabilities, security measures, and social proof elements. Consider also adding specialised features such as special offers or discounts for loyal customers or shipping options that accommodate customer needs.
1. SEO Features
Even if you don’t have a brick-and-mortar store and your whole activity is online, search engine optimization has a huge impact on your sales and ROI. SEO has the highest return on investment of any marketing campaign. Regardless of this fact, most online shops do not consider search engines when they become public and invest only in social media and paid ads. Little do they know that SEO is free and supported by content marketing, and over time, it will only ensure constant website traffic, increase site ranking, and improve the domain authority. An SEO-friendly platform is essential in attracting potential customers, generating leads that your sales teams can pursue, and delivering overall long-lasting results. Our advice is to start building a solid SEO strategy with a strong focus on local SEO and user intent, especially if you have physical stores. We highly recommend buy vape online that your content management process include an eCommerce blog and encourage user-generated content. We wrote an in-depth guide on how to write SEO articles. Take a look if you don’t know where to start. It will help you understand why such pieces of content will help you achieve targetable and measurable results, will develop emotional connections with people, and will lead to customer loyalty.
2. Mobile-friendly
The retail market went through a digital transformation. In 2021 mobile commerce is one of the growing trends. Buyers prefer online shopping via smartphones because it is more comfortable, they can compare prices, and read online reviews. Furthermore, by buy vape online Europe the end of 2021, it is anticipated that around 73% of all sales in retail will be mobile-based. Besides that, 30% of online shoppers abandon their carts during a shopping session if the website does not provide a mobile-friendly experience.
Based on these facts, having a mobile-friendly website is essential to attract customers. Your website’s design should automatically buy THC vape cartridges online Europe adapt to the mobile’s screen size to ensure a smooth buyer journey. Millions of people worldwide use mobile devices, and you don’t want to miss out on potential buyers. You have three approaches to make your website mobile-friendly: responsive design, dynamic serving, or dedicated mobile websites.
3. Product Navigation
The most important items on your eCommerce website are your products. Besides creating complete product landing pages, it is vital to put them in the right product category. Imagine potential customers looking for buy THC disposable vape online in Europe a pair of pants. When they click on the pants category, they are redirected to jackets or find other products that are not related to their interest.
Your product navigation should be intuitive, easy to use, and direct users to the right products. 70% of users rely on navigation. Therefore, your navigation menu should be a very high priority for you.
What we highly recommend is to use breadcrumbs. They help people better orientate on your website. Make sure your menu is visible on tiny screens; put the menus in familiar locations such as the top of the screen or on the left rail; make the menus look clickable and interactive; use contrasting colours for the menu’s text and its background.
The purpose of the product navigation is to improve the user experience and increase engagement. When visitors are satisfied with the way they can navigate your website, they will spend more time exploring, and the probability of converting them into buyers is higher.
4. Search Box Feature
Given that customers are very impatient these days, a search box is essential. We highly recommend the search box to be type-sensitive, making it easier for customers to identify what they want. Also, allow typos and select the closest match instead of returning zero results.
There are various customer types. Therefore, you should allow the search by brand, category, promotions, etc. Furthermore, you can provide additional filters such as colour, size, price, style, newest products, popular products, etc.
The search bar should be visible on every page of your website, except the checkout. Having the search box on your homepage will allow visitors to start a targeted search immediately, avoiding tedious clicking through the layers of your menu. Online shoppers value the capability to search for specific products without having to experience an interrupted shopping session.
5. Shopping Cart
As obvious as it may seem, the shopping cart is what differentiates an eCommerce website from any other website type. The best buy THC vape devices in Europe way to satisfy your buyers and guarantee fantastic shopping experiences is to make it easy to add or remove products, go back to the product pages to make adjustments or purchase new items.